Native Pet Scoops Up $6 Million in Series A Funding Led by CAVU Venture Partners | News

The new financial commitment arrives on the heels of swift retail enlargement, helping fuel innovation and category development in the pet supplements area.

ST. LOUIS, March 24, 2022 /PRNewswire/ — Indigenous Pet, a pet nourishment corporation that would make all-natural, remarkably helpful, and restricted component pet nutritional supplements for puppies, declared nowadays the closing of $6 million in Sequence A funding led by CAVU Enterprise Associates with participation from Mars’ Companion Fund and Selva Ventures. Launched in 2017, the brand name has currently fulfilled major advancement milestones and intends to use this spherical of money to carry on that strategic advancement on line and at retail areas, though increasing their ground breaking portfolio of full-food items pet health supplements.

“We are in the early times of the pet nutritional supplement category. The majority of individuals are nonetheless employing mass-generated day by day food regimens (like kibble). They are waking up to the point that their puppies may possibly have distinctive dietary requires that are not remaining satisfied these days. Health supplements provide a benefit proposition that kibble on your own can’t provide. Making use of dietary supplements creates a custom made diet plan unique to their dog” mentioned Dan Schaefer, CEO and Cofounder of Native Pet. “Inquire you, if humans use dietary supplements to tailor their nourishment, why shouldn’t we also for animals? We in fact have much more regulate over our pet’s diet plan than we do our own.”

“With the sizeable increase in pet ownership more than the previous two several years, today’s pet mother and father are more and more targeted on the health and nicely-becoming of their beloved animals,” mentioned Brett Thomas, Cofounder of CAVU Venture Associates. “Native Pet is answering the simply call of fashionable-day pet proprietors who are seeking past classic kibble to boost their pet’s effectively-being with very nutritious and differentiated items. We are thrilled to associate with Dan and Pat as they reimagine pet diet to make improvements to the wellness and contentment of pets all over the place.”

With its disruptive strategy to supplement formulation, Indigenous Pet is creating it extra seamless than at any time to preserve your pets happy and healthful. All 9 items in the Native Pet portfolio are established alongside licensed veterinary nutritionists and are functionality-pushed to deliver canine with special gains primarily based on have to have. Minimally processed and manufactured with total-food ingredients, they are efficacious, nutrient-wealthy and delicious. Canine also truly appreciate the taste, as established by Indigenous Pet’s great palatability score throughout products screening.

The brand’s most latest merchandise launch, a selection of air-dried chews, gives pets specific relief in an uncomplicated-to-use, protein-forward bite. These 4 new products – Calm, Aid, Allergy and Bladder – are a crystal clear continuation of Indigenous Pet’s innovative strategy and are genuinely location the brand name apart in the expanding class. The chews are hen-dependent, no cost of flour and contain no oils or synthetic flavoring. Traditionally, the complement group has been dominated by the comfortable chew format, which involves 10+ inactive elements to keep the chew alongside one another. This indicates included starches, oils and fillers that are processed less than significant tension – and supply little to no nutritional worth. Native Pet’s air-dried formulation system enables for considerably less inactive elements, ensuing in a product or service that is a lot more wholesome for your increasing pet.

Native Pet’s approach is easy: invent purposeful foods that incorporate specific nutrition to our pets’ every day plan with effective results, clean up elements and genuinely fantastic style. Native Pet is readily available for obtain at Amazon, Boxed, Chewy, Walmart, Prosper Current market, pick Goal stores and on their web site:

For far more information and facts, pay a visit to or @thenativepet on Instagram and TikTok.

About Native Pet

Native Pet is a pet diet firm that makes extremely efficient and constrained component pet dietary supplements. Our products make use of full-meals and superfood components to harness the therapeutic powers observed in nature to bolster the overall health and nicely-being of our animals. When Indigenous Pet CEO, Dan Schaefer, was wanting for improved nutrition for his Labrador retriever, Louie, he discovered that brands were being really lacking the mark. He swiftly realized that kibble was base nutrition and if he desired to personalize Louie’s diet regime for his individual unique wants, he expected a personalized program of kibble coupled with dietary supplements. In an effort to make this realization a reality, Dan called on his childhood good friend, Pat Barron, who had a similar enthusiasm for animals, food items techniques and entrepreneurship and together, they started Native Pet in 2017.

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Source Native Pet

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