September 26, 2022

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Cooking is a hobby

Jue Lan Club sues Sei Less for stealing Chinese food brand

Beefing in excess of rooster satay is back again on the menu in the hospitality industry.

Upscale Chinese eatery Jue Lan Club is raging a new restaurant war by suing newcomer Sei Less for allegedly stealing its menu and movie star patrons, Site Six has learned.

Jue Lan Club submitted a complaint on Apr. 15 accusing previous staff Dara Mirjahangiry, Ivi Sharno and others of “operating and advertising a competing restaurant … through theft of trade techniques, misleading and confusing suggests.”

Mirjahangiry opened Sei Much less previously this 12 months in the Garment District, and it has turn into a hotspot for athletes and rappers this kind of as Kanye West, who celebrated his former fling Julia Fox‘s birthday there in February. Other celebs who recurrent the location consist of Angela Simmons, Busta Rhymes, Cardi B, 50 Cent and Omari Hardwick. Donald Trump’s former attorney Michael Cohen has also been photographed hanging out with Mirjahangiry at the restaurant.

Inside Jue Lan Club.
Jue Lan Club opened in December 2015.
juelankitchen/Instagram

In addition to allegedly stealing celeb consumers, Jue Lan also claimed in the lawsuit that Sei Significantly less proprietors dispersed “false, misleading and infringing advertising materials” to show up as if they are affiliated.

The go well with even more claimed Sei A lot less house owners “logged into OpenTable with the intent of sabotaging Jue Lan from December 22, 2021, and just about every day after” and that Sei Much less joined their account “to the Jue Lan OpenTable account as an affiliate [so] Jue Lan would show up to be thoroughly booked and Sei Less would be available, coercing clientele of Jue Lan and deceiving the general public to go to Sei Considerably less.”

This isn’t the first time Jue Lan has been at the center of a New York Chinese food war. Former owner and Philippe Chow founder Stratis Morfogen introduced the restaurant in 2015 at the tail conclude of a awful restaurant war with Michael Chow’s Mr. Chow. Morfogen parted means with Jue Lan in 2017 and has because located greener pastures with numerous Brooklyn Chop Home areas and dumpling cookbooks.

The exterior of Sei Less.
Sei Considerably less opened its doorways in January 2022.
seilessnyc/Instagram

Sources convey to us Mirjahangiry was a vital participant in building the Jue Lan brand just after Morfogen remaining, but Mirjahangiry describes the statements as “lies.”

“It’s a frivolous lawsuit. We are concentrated on setting up Sei Less into the premiere hospitality model that it has rapidly turn into. We’ve by no means claimed we are [Jue Lan]. I still left. I opened a new principle. There’s practically nothing they do that we require. We emphasis on our business enterprise, not other people’s firms,” Mirjahangiry tells us.

A rep for Jue Lan declined to remark.