Blizzard has filed an opposition to a Fox Media application for a trademark on the phrase “Diablo,” arguing, as you would assume, that it’s held a trademark on the time period for a very long time now, and that the items bearing the mark “have enjoyed tremendous professional accomplishment, gained a variety of marketplace awards, and been the subject matter of substantial, unsolicited media consideration.”
The opposition comes precisely in response to two Fox filings working with the Diablo name:
- Pet food items edible pet treats pet treats in the nature of bully sticks drinks for animals pet drinks bird treats fowl seed electrolyte drink blend for pets consumable pet chews edible food stuff for animals for chewing dog biscuits milk replacers for animals animal foodstuffs meals for animals animal feed animal litter
- Beverage glassware, cups, mugs, drinking glasses, and bottles sold empty bottle openers dinnerware, particularly, plates, cups, bowls and saucers toothbrushes plastic coasters thermal insulated wrap for cans to keep the contents chilly or incredibly hot plastic plates and plastic cups paper plates and paper cups cookie jars lunch bins salt and pepper shakers hair brushes ingesting straws lunch bags built of textile oven mitts barbecue mitts pet bowls pet address jars pet brushes drinkware water bottles bought empty
Blizzard’s opposition filing says Fox’s submitting is for “goods related with a television series or other leisure property,” which would seemingly be an upcoming animated series known as Housebroken. The exhibit is about a group of neighborhood animals and stray animals who share their views and struggles in group remedy classes, which includes a little dog named—you guessed it—Diablo.
Blizzard clearly has a valid assert on the trademark, so what is in question is regardless of whether there is more than enough (that is, far too a lot) similarity amongst its holding and what Fox has submitted for. Its Diablo filing could appear oddly scattershot, but Blizzard has built rather wide use of the term alone, “such as drinkware, consume coasters, bottle openers, drawstring backpacks, statues, artwork, publications, and journals,” according to the filing.
As it at this time stands, Fox Media has been informed of Blizzard’s opposition, and has 40 times (from April 26, when the observe was sent) to file a reply. If you are curious about the clearly show driving the kerfuffle, Housebroken is set to debut on May possibly 31.