January 20, 2021

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Cooking is a hobby

Dicos, One particular of China’s Primary Quickly-Meals Chains, Provides Plant-Centered JUST Egg to Menu

SHANGHAI–(Organization WIRE)–Eat Just, Inc., a organization that applies reducing-edge science and technological innovation to make healthier, extra sustainable foods, currently introduced that Dicos, a person of China’s top rapid-food items chains, has added the award-profitable JUST Egg to its menu at around 500 areas.

Notably, the chain’s typical egg patty will be replaced with JUST Egg’s pre-baked, folded format, marking the very first time a main rapid services cafe has swapped an animal-dependent products with a plant-dependent one throughout multiple frequent menu choices. The addition of a plant-dependent egg at a person of China’s most well-liked dining establishments indicators expanding customer excitement and enterprise momentum for delicious, more healthy and extra sustainable food items.

Dicos merchants in Shanghai, Beijing and Guangzhou as perfectly as in Liaoning and Shandong provinces will introduce JUST Egg in three breakfast burgers, 3 bagel sandwiches and a “western” breakfast plate.

To rejoice JUST Egg’s launch, the organizations will leverage Weibo and WeChat in addition to Douyin and Kuaishou online video-sharing platforms to construct awareness and drive shopper trial through a sequence of breakfast “unboxing” videos showcasing technological innovation-oriented key opinion leaders.

“The introduction of JUST Egg at Dicos is a product and model up grade centered on consumers’ raising interest in nutrition, healthier diets and environmental awareness. Incorporating JUST Egg to our core breakfast menu offerings will allow for buyers to practical experience JUST Egg in a range of strategies. We search ahead to viewing the shopper response and will strategy potential menu choices about it,” stated Dicos Chief Marketing and advertising Officer Xie Yahui.

“We’ve witnessed the excitement customers in China have for JUST Egg, all pushed by a generational transfer to more healthy, a lot more sustainable foods. We’re grateful to companion with Dicos on this global plant-based protein milestone,” mentioned Consume Just co-founder and CEO Josh Tetrick.

JUST Egg has been offered in China due to the fact 2019 on well-known e-commerce platforms like Alibaba-owned Tmall and JD.com, with calendar year-more than-calendar year advancement of 70%. The item has also been offered in select brick-and-mortar retail and foodservice spots. In Oct, Take in Just introduced a partnership with a consortium led by Proterra Investment decision Associates Asia Pte. Ltd., an financial investment management business concentrated on the foodstuff and agribusiness sectors, to make and run a plant protein manufacturing facility in Singapore to fulfill desire for JUST Egg goods across Asia.

About Try to eat Just, Inc.

Eat Just, Inc. is on a mission to make a meals program exactly where everybody eats perfectly. The company’s planet-course workforce of researchers and researchers leverage a one particular-of-a-sort discovery system for food stuff component innovation and Michelin starred chefs merge these discoveries with a long time of culinary abilities to create delectable, available, more healthy and more sustainable items. We have been acknowledged as one of Fast Company’s “Most Innovative Businesses,” Entrepreneur’s “100 Brilliant Firms,” CNBC’s “Disruptor 50” and a Entire world Economic Forum Technological know-how Pioneer. The company’s flagship plant-dependent egg was named amongst Common Science’s “100 Finest Innovations,” Speedy Company’s “World Switching Ideas” and, most lately, its new folded plant-based mostly egg received “Best New Frozen Product” at Expo West’s NEXTY Awards and Delightful Living’s “Best Bite Awards.” For far more information, go to http://ju.st.

About Dicos

Dicos is just one of the major foodservice providers in China, with 2,600 stores across 32 provinces and autonomous locations, and a commitment to driving cafe innovation centered on customer need. With additional than 70,000 workers serving 600 million consumers on a yearly basis, Dicos gives western-design and style rapidly meals, Chinese rapid food stuff, espresso and far more, with the skill to establish and franchise suppliers in all provinces and metropolitan areas across the region. The business has continuously rated among the China’s main cafe chains and rapidly-food stuff brands. For far more information and facts, go to http://www.dicos.com.cn.